Anthem — Brand Direction

A finished brand direction: one line, nine photographs on a grid, palette and type, and the film that proves it moves. Open it, walk it, copy it.

Clay
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0:28
Field recording — the workshop, 7am
Playing • Spatial Audio
anthem-direction-01.pdf
PDF · 18 pages · 11.8 MB
Craftsman Furniture, 1913 — the maker's manual
PDF · archive.org · 23.7 MB
Stop 1 of 5 · One line, then nothing

One sentence, a full screen of nothing, and three threads running to the proof. On a slide this would be a title page; here it's the root of the whole argument — every line on this board literally connects back to it.